Global Outlook
Industry research by GlobeNewswire shows that the global Push-to-Talk Over Cellular (PTToC) market size is projected to reach US$ 8 billion by 2027, from US$ 3.2 billion in 2020, at a CAGR of 14.0% during 2021-2027.
The global Push-To-Talk (PTT) market size was valued at US$ 27.04 Billion in 2020 and is expected to expand at a Compound Annual Growth Rate (CAGR) of 9.3% during the forecast period 2023 – 2032, reaching a Revenue forecast of USD 78.54 Billion by 2032.
PTToC Technology
Push-to-talk over Cellular (PTToC) is a communication technology that enables instant walkie-talkie communication using cellular networks.
PTToC is a technology that allows users to communicate instantly by pressing a digital button on their smartphone screen, just like traditional walkie-talkies, but over cellular networks. Group calls can be made without dialing or waiting for a connection, as the connection is instantaneous.
Limitations of Walkie-Talkies
Traditional Walkie Talkie Technology (PTT) is outdated and limited in scope and features compared to modern ways of communication. To use the Walkie Talkie, one needs to order a dedicated frequency spectrum from the Regulator which comes at a huge cost. The devices are heavy and uneasy to carry and are limited in the coverage area. There is also the challenge of potential interferences with other frequencies which can make communication ineffective and difficult. There are also no historical records of the communications possible that may help when there is an emergency (security, accident, etc.). PTT is radio frequency dependent, so doesn’t offer highly secure communications. Privacy concerns are a reality in densely populated areas while using PTT. Walkie-talkies are very restricted to geographical areas and thus not scalable.
Advantages of PTToC
On the contrary, the advantages of PTToC, an innovative leap from traditional Push-to-Talk (PTT) technology, are numerous. PTToC takes advantage of the broad reach of cellular networks, thus offering a cost-effective and scalable solution for vital communications. It combines instant communication features with the capabilities of modern cellular networks. It allows PTT calls over various cellular broadband network technologies providing better communication quality and features by removing the disadvantages of traditional PTT technology. PTToC has worldwide coverage and can work on any IP network.
The PTToC platform establishes connections with a wide variety of smart devices including cell phones, tablets, wearables, desktops, and laptops. This allows the team members with any device to communicate with each other irrespective of their location. As an example, this is particularly useful for transport and logistics companies where, for example, the supervisor can be in touch with the drivers or other staff members from their office and efficiently guide deliveries or pickups. All communications can be saved for future references for training and service improvements.
As PTToC is smartphone app-based, the service is accessible to any company or group irrespective of their size or financial means. It becomes a monthly subscription-based service that is easy to onboard and offboard. It doesn’t need any regulatory permission to use.
Push-to-Talk over Cellular (PTToC) is versatile and can benefit from a wide range of users across various industries. Some of its potential applications include
- Constant communication between supervisors and on-field staff in different locations.
- Employees working in construction and mining sites.
- Fleet and delivery drivers in logistics and transportation sectors.
- Manufacturing, warehousing, retail, and hospitality industries where the need for PTToC is even higher.
- Security agents, police officers, firefighters, etc. communicate using Walkie Talkie PTT radios. For time-critical environments, PTToC offers a far more efficient solution.
Unlike old PTT solutions, PTToC enhances user experience, improves workforce management, boosts efficiencies, and improves productivity. Low ownership costs enable quick procurement of this service, as all you need is a smartphone. It enables instant & constant broadcasts without geographical limitations.
Extra revenues to the Service Providers
PTToC offers several financial benefits to service providers looking for extra revenue. One of the financial benefits is cost-effective deployment as it runs on existing Cellular networks.
PTToC allows service providers to increase their revenues and acquire a new subscriber base by:
- Expanding and extending their market and product portfolio
- Service diversification through enhanced service features such as: o Location tracking o Multimedia sharing o Voice storage and playbacko Message storage & forwarding
As it works on IP, communication can be virtually free for the users. Real-time location tracking with GPS coordinates enables users to track each other. This is particularly useful in the transport sector. Emergency Alerts by the use of a panic button can raise the attention to other users in case of emergencies. In addition to voice communication, PTToC can allow for multimedia sharing in which case users share pictures and short videos. As an example, it can be very useful for groups that are doing offsite repairs of equipment etc.
Low cost of entry with Wireless Technology Labs
WTL has developed a comprehensive PTToC solution for service providers (MNOs, MVNOs ISPs, and others, including large enterprises) This offering will help monetize the existing customer base with almost no investment. White-label solutions will help service providers to offer the PTToC solution with their own brand
Contact Us
For more information and to see how we can help your business succeed, please get in touch: Email: sales@wtl.be Website: www.wtl.be
