SMS brings new forms of customer engagement and enhances interaction between businesses and the consumers they serve. But, consumers want to be protected from spam, while businesses want to maintain their brand reputation. How can WTL help SMS providers protect their services?
While personal messaging may be threatened by OTT apps, A2P messaging shows no sign of slowing down. On the contrary, as we discovered through numerous customer meetings at MWC, it’s booming.
That’s because companies are increasingly adding SMS to their customer engagement channels so that they can interact more effectively with mobile-connected consumers. This reveals two interesting points.
This shows our increasingly diverse economy, with more businesses, across more sectors seeking ways in which to engage their customers. All of which is great news and bodes well for the future.
However, success brings some risks. There has also been a rise in the growth of spam, which can seriously undermine the hard-won relationships providers build with their customers. We’re paying attention to this in our platforms and have taken steps to integrate new anti-spam capabilities, so that we provide filtering of messages before delivering them to customers. We can compare originating numbers with those of known spammers, so we can eliminate traffic.
This is essential, because in order to sustain the success of SMS as a customer engagement tool, we need to be able to ensure that consumers fully trust the medium. Our SMS messaging hub solutions help SMS aggregators and providers accomplish this task, so that they can offer not only a reliable and rugged service to their business partners, but also a trusted solution that helps to differentiate their offer and attract more business.
Would you like to know more about WTL’s SMS A2P solutions? Get in touch.
