Understanding user behaviour and correlating this with other statistics can help operators rollout coverage more efficiently, bringing connectivity to those who need it. What’s the role of data in driving network investments?
FWA and low-cost RAN solutions provide a cost-effective means of deploying connectivity, but to be succeed, operators need to target their investments where they matter – and where there is most demand. At TIP, we learnt how analytics from Facebook is increasingly being used to help operators decide where to deploy new solutions to extend coverage and to optimise performance.
Facebook has generated anonymous analytics from its users, which shows how many are in a particular location and whether they can enjoy consistent access. Of course, the same data also shows when performance is sub-optimal or compromised in some way.
By taking this data and correlating it with other statistics, such as population density, it’s possible to help operators select locations for new coverage and coverage enhancements more effectively, which means their budgets can go further, allowing them to secure the best ROI.
This means they can also invest more in new deployments. Of course, it’s not all about Facebook and data from existing users across a wide range of applications also has a role to play in terms of optimising investments and selecting new sites. It helps to understand actual as well as latent demand and can help operators rollout capacity and coverage more effectively, as well as improve existing services by filling in key gaps
WTL’s Vivada FWA solution is ideal for such cases, so if you are thinking about filling in coverage gaps and accelerating connectivity for your customers, why not get in touch to find out how to achieve this, cost-effectively?
